The craft of
innovation,
finally visible.

A six-book series on the discipline that most professionals are told to practise and almost none are taught to see.

A shared vocabulary, a common diagrammatic grammar, and the working methods practitioners actually use — across discovery, delivery, scaling, governance, and the deep method reference.

Explore the Volumes → Read the Methodology

The
Innovation
Professional

Six books · quarterly · 2026–2027

Hansen & Kaskenpalo

Start here: Innovation Illustrated

The first book in the series — designed to stand on its own merits, long before the other volumes are on the shelf.

Innovation Illustrated is the easy way to add a new dimension to your professional skill set. Through fifty annotated diagrams, it maps the anatomy of innovation work — the capabilities, the value chains, the processes and methods, and the data that flows between them — in a form you can absorb on a flight, on a commute, or across a weekend.

It is the kind of book you pick up in an airport bookshop on Tuesday and finish before you land on Wednesday — and return to, years later, as the backbone of a serious practice. For innovation professionals and want-to-bees alike, it is a fast, serious introduction to a discipline most people are asked to practise without ever being shown.

Read the full brief →

Who it's for

Managers, consultants, engineers, designers, founders and policy-makers who keep bumping into "innovation" without being taught what it is
Business travellers looking for a serious, visual book that repays a single flight
MBA and executive-education students who want the map before the territory
Anyone asked to "be more innovative" — and quietly unsure how

The Series

Six books, released quarterly from September 2026 through December 2027. Innovation Illustrated stands on its own; Volumes 1–5 take those who want to go deeper through the full Innovation Lifecycle Framework — discovery, delivery, scaling, governance, and the deep method reference.

The First Book · Visual Introduction